The purpose of this study was to analyze the contents of health supplement advertisements for accuracy of information presented as shown and/or aired across television and/or radio during primetime. Three (3) major television channels, two (2) FM and an AM radio stations were monitored for the airing of advertisements. The monitoring started from 5:00 in the morning up to 11:30 in the evening from January to February 2012. A total of 26 advertisements were studied – 10 from the radio and 15 from the television stations. Results showed that there were about 16 (61%) of the total number of advertisements in this study that did not show or mentioned ”no approved therapeutic claims” in their commercials; 7 (27%) did so, and; about 3(12%) placed the statement of, “if symptoms persist, consult your doctor” as a replacement reminder. It also revealed that about 12 (46%) of the health supplement advertisements’ claims were not factual. In contrast, approximately 3(12%) of the advertisements had factual claims and about 11 (42%) needed further research. This was alarming since the advertisers of these health supplements utilized different media to influence the public on matters of health care. In conclusion, majority of health supplement advertisements shown/aired were not factual. The researcher recommends expanding the study on non-oral health supplements as well as there should be continuous systematic review of literatures as new researches arise.

Keyword: alternative medicine